Do I Need a Broker to Buy Stocks? What You Must Know

Do I Need a Broker to Buy Stocks? – If you are interested in investing in the stock market, you might wonder if you need a broker to buy stocks. A broker is a person or a company that is authorized to buy and sell stocks or other investments on your behalf.


Brokers charge fees or commissions for their services, which can vary depending on the type and level of service they provide. There are different types of brokers that you can choose from, depending on your needs and preferences. Here are some of the main categories:

Full-service brokers

Full-service brokers offer personalized advice and guidance, as well as access to a wide range of investment products and research. They can help you create and execute a comprehensive financial plan, as well as monitor and adjust your portfolio over time. Full-service brokers are typically more expensive than other types of brokers, and they may have higher account minimums and trading costs.

Some of the benefits of working with a full-service broker are:

  • You can get expert recommendations and insights tailored to your goals and risk profile.
  • You can access exclusive investment opportunities that may not be available to the general public, such as initial public offerings (IPOs), private placements, hedge funds, or alternative investments.
  • You can enjoy a high level of customer service and support, as well as access to additional services such as tax planning, estate planning, or insurance.

Some of the drawbacks of working with a full-service broker are:

  • You have to pay higher fees and commissions, which can eat into your returns over time.
  • You may face conflicts of interest or biases from your broker, who may recommend products or services that benefit them more than you.
  • You may lose some control over your investment decisions, as you have to rely on your broker’s judgment and advice.

Some examples of full-service brokers are [Morgan Stanley], [Goldman Sachs], [Merrill Lynch], [UBS], and [Edward Jones].

Discount brokers

Discount brokers offer online platforms where you can buy and sell stocks and other investments without much human interaction. They usually have lower fees and commissions than full-service brokers, but they also offer less support and guidance. Discount brokers are suitable for investors who are comfortable making their own investment decisions and who want to save money on trading costs.

Some of the benefits of working with a discount broker are:

  • You can trade stocks and other securities at low or zero commissions, which can boost your returns over time.
  • You can access a variety of tools and resources to help you research and analyze the market, such as charts, news, reports, screeners, calculators, etc.
  • You can have more flexibility and control over your investment choices, as you can execute trades anytime and anywhere through your computer or mobile device.

Some of the drawbacks of working with a discount broker are:

  • You have to do your own homework and due diligence before making any investment decisions, as you won’t get much advice or feedback from your broker.
  • You may miss out on some investment opportunities that are only available through full-service brokers, such as IPOs, private placements, hedge funds, or alternative investments.
  • You may experience technical glitches or delays when using the online platform, which can affect your trading performance.

Some examples of discount brokers are [E*TRADE], [TD Ameritrade], [Charles Schwab], [Fidelity], and [Robinhood].


Robo-advisors are online platforms that use algorithms and artificial intelligence to create and manage your portfolio based on your goals, risk tolerance, and time horizon. They typically charge a low annual fee based on a percentage of your assets under management, and they may also offer access to human advisors for an extra fee. Robo-advisors are ideal for investors who want a simple and automated way to invest in diversified portfolios without having to worry about the details.

Some of the benefits of working with a robo-advisor are:

  • You can get a customized portfolio that is designed to match your profile and preferences, as well as rebalanced periodically to maintain optimal performance.
  • You can benefit from low-cost investing, as robo-advisors usually invest in exchange-traded funds (ETFs) that have low expense ratios and minimal trading costs.
  • You can save time and effort, as robo-advisors handle all the aspects of portfolio management for you, such as asset allocation, diversification, tax optimization, etc.

Some of the drawbacks of working with a robo-advisor are:

  • You may not get the same level of personalization and interaction that you would get from a human advisor, as robo-advisors rely mostly on algorithms and data to make decisions.
  • You may have limited choices and flexibility, as robo-advisors usually offer predefined portfolios that you can’t modify or customize to your liking.
  • You may face technical issues or errors, as robo-advisors are dependent on software and internet connectivity to function properly.

Some examples of robo-advisors are [Betterment], [Wealthfront], [Personal Capital], [Acorns], and [Ellevest].

In conclusion, do you need a broker to buy stocks? The short answer is yes — you do need a brokerage account to buy stocks, but you don’t necessarily need a human broker. You can open an account with an online broker or a robo-advisor and start investing in stocks and other securities with minimal hassle and cost.

However, if you prefer to have more guidance and support from a professional, or if you want to access more complex or specialized investment products, you may want to consider working with a full-service broker. Ultimately, the choice depends on your personal situation, goals, preferences, and budget.

Before you decide which type of broker to use, make sure to do your research and compare the features, fees, services, and reputation of different brokers.

Remember that buying stocks is only one part of investing. You also need to research the stocks you want to buy, decide how many shares to buy, choose the right order type for your trades, monitor your portfolio performance, and know when to sell or hold your stocks. Investing in stocks can be rewarding, but it also involves risks and challenges. Therefore, it is important to educate yourself and seek professional advice if needed.

Do I Need a Broker to Buy Stocks? Frequently Asked Questions (F&Qs)

Do I Need a Broker to Buy Stocks?

How do beginners buy stocks?

Here are some steps for beginners to buy stocks:

  1. Select an online stockbroker: The easiest way to buy stocks is through an online stockbroker. After opening and funding your account, you can buy stocks through the broker’s website in a matter of minutes.
  2. Research the stocks you want to buy: Before investing in any stock, it’s important to research the company and understand its business model and financial health.
  3. Decide how many shares to buy: This will depend on the price of the stock and how much money you have to invest.
  4. Buy stocks using the right order type for you: There are different types of orders you can use to buy stocks, such as market orders, limit orders, stop orders, etc.
  5. Optimize your stock portfolio: This involves diversifying your investments across different stocks to reduce risk.
  6. Know when to sell stocks — and when not to: It’s important to have a strategy for when to sell stocks. This could be based on achieving a certain profit level, or changes in the company’s fundamentals.

Why do stocks need brokers?

Stock brokers play a crucial role in the buying and selling of stocks. Here’s why:

  1. Connection to the Market: Stock brokers serve as intermediaries for buyers and sellers on the stock market. They enable their clients to purchase stocks, bonds, and other securities from the exchanges.
  2. Licensing: To buy and sell stocks on behalf of a client, one needs to pass certain licensing exams. As a retail investor, you don’t need a license to buy a stock, but you do need a brokerage — the online platform where you purchase stocks.
  3. Advice: In some cases, brokers also provide advice on which stocks you should buy and sell. They can help manage your investments and money in the stock market.
  4. Access to Features: With a stockbroker, you have access to features like research or financial accounts, as well as tax-favored retirement accounts such as IRAs and regular taxable accounts5.
  5. Investment Management: A stock broker helps their clients to build a portfolio and also helps to manage it.

Remember, while you don’t necessarily need a living, advice-giving, fee-charging broker, you do need a brokerage. However, there is also another option that avoids the broker and the brokerage—buying directly from the company through direct stock plans.

Is it better to go through a stock broker?

Here are some pros and cons to consider:

Pros of Using a Stock Broker:

  • Personalized advice and guidance: A full-service broker can provide personalized advice based on your financial goals.
  • Investment decisions: If you authorize a discretionary account, brokers can handle all of your investments on your behalf.
  • Financial goals: Brokers can build strategies based on your unique needs and goals.
  • Access to research: Full-service brokers often provide access to their research department, meaning you can get in-depth analyses and information about prospective investment opportunities1.

Cons of Using a Stock Broker:

  • Risk of churning: Full-service stockbrokers work on commission, meaning they profit from each trade. Churning is the practice of purchasing and selling shares just so a broker can make commissions, which can impact your money.
  • Investment decisions: Though allowing a professional to handle your investments can be beneficial, it’s still risky to give someone else the ability to use your money.
  • Cost: Full-service stockbrokers can cost a lot of money through their higher fees, service charges, and commissions.

On the other hand, discount brokers provide cheap access to investments, ensuring bigger profits over time. However, they do not offer personal consultations, advice, and research to customers.

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